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Commercial Ephemera

An invaluable source of research

The project will make parts of the collection of Swedish Commercial Ephemera available. It will integrate and list three historical collections. In doing so, it will help search and loans management.

The project opens up parts of the collection of the Commercial Ephemera for research and study. It will achieve it by

  1. the integrating and ordering of three historical collections,
  2. the registering of the archival boxes of the integrated collection to facilitate search and loan management, and
  3. the cataloging of parts of the collection.

Project time



Lund University Library thanks Einar Hansens Allhemsstiftelse for generous support.

This is Commercial Ephemera

Commercial Ephemera is a large part of the Ephemera Collection. It is for example advertising material, mail order catalogs, price lists, and annual financial reports. 

The photograph shows a collection of old advertising catalogs in different colors.
The picture shows examples of Commercial Ephemera.

The material tells us what is modern, for sale, desirable, and what people dream of owning. 

Commercial Ephemera reflect Swedish history. Whatever you choose to study - bicycles, dairy products, medicine, fashion, or weapons - you can see modern Sweden emerge.  


info [at] ub [dot] lu [dot] se